The decision of whether to use a word/figurative mark or corner bug in a video should be made on an individual basis. The logo color should depend on that of the background and can change if the background color changes. The color chosen should be used for type as well.
The logo should be kept within the margins.
The corner bug is available as two different animations.
- Animation of logo emerging from an outline
- Animation of wordmark emerging from an outline, which then shrinks into the logo
The corner bug should be omitted when a logo appears in the center.
Graphical scene transitions, info boxes and graphics with a white frame should be used without the logo or corner bug. There should be a buffer of 10 frames before and after such an animation to ensure that it doesn’t overlap with the logo animation.
CB/WBM rules for use in social media can be found here: Social media