Static labels
Static labels contain text and cross marks and should be used for static graphics. They can be positioned freely within the margins. The text can be both to to the left and to the right of the cross.
1. Single-line text fields
- Text (16:9 und 1:1): Pangea Text Regular, 16 Pt (Spacing 155%)
- Text (9:16): Pangea Text Regular, 48 Pt (Spacing 155%)
- Color: BF blue, BF Sports blue
2. Text fields with headline and explanatory text
The explanatory text is restricted to 120 characters in a maximum 4 lines.
- First line (16:9 and 1:1): Pangea Text Regular, 16 Pt (spacing 100%)
- Subtext (16:9 and 1:1): Pangea Text Regular, 16 Pt (spacing 0%),19 Pt line spacing
- First line (9:16): Pangea Text Regular, 36 Pt (spacing 50%)
- Subtext (9:16): Pangea Text Regular, 32 Pt (spacing 0%), 38Pt line spacing
- Color: BF blue, BF Sports blue
2. USP Displays
Brief fade-in and fade-out of the text block over 5 frames.
- Text (16:9, 9:16, 1:1): Pangea Text Semi-Bold, 36 pt (60% spacing), 50 pt line spacing
- Centered text block when positioned in the middle, otherwise right-aligned
- Color: White, BF blue, BF Sports blue
Tracking labels
Tracking labels contain short texts with marking lines that can be animated on moving displays. They can be freely positioned within the margins. The marking lines can only be linked to one edge of the label.
- Text (16:9 and 1:1): Pangea Text Regular, 16 Pt (Spacing 155%), 20 Pt line spacing
- Text (9:16): Pangea Text Regular, 48 Pt (Spacing 155%), 50 Pt line spacing
- Color: BF blue, BF Sports blue
Labelling rules for use in social media can be found here: Social media ↗