Subtitles must be added manually. They should be aligned with the grid. The subtitle can be one or two lines long. In both cases, the baseline position of the subtitle remains the same.
Use the following settings:
- Font: Pangea Text Regular, 44 px (line spacing 60 px)
- Color: white
- Background: black (70% opacity)
Use the following baseline positions depending on the format:
- 150 px (16:9)
- 180 px (9:16)
- 150 px (1:1)
Subtitle rules for use in social media can be found here: Social media
Product names which remain fixed over multiple shots should be positioned in the center and below any potential subtitles. It should be faded out (in a maximum of 10 frames) if the same product name is displayed elsewhere in the frame.
Use the following settings:
- Font: Pangea Text Regular, 48 px (line spacing 60 px)
- Color: White, BF blue BF Sports blue
Use the following baseline positions depending on the format:
- 60 px (16:9)
- 90 px (9:16)
- 60 px (1:1)
Product mention rules for use in social media can be found here: Social media