The use of buttons in digital applications is self-explanatory. However, they can also be used in a variety of cases in print media. A URL, call to action, list of product categories/conditions can be highlighted using a button.
In buttons, Pangea Text in Semi-Bold is used exclusively. Their structure is determined by the height of the text box (base line of the text to the upper edge of the text box). This dimension is illustrated by the yellow box in the figure. Above the text, the distance to the upper edge of the button is 90% of this dimension. The text is positioned between the round edges of the button.
Blue color tones should be used predominantly. However, justified exceptions are permitted.
